Taza Restaurant Dundee

Another standout project is our work with Taza Restaurant in Dundee, where we are delivering a full rebrand, signage and retrofit solution designed to reposition the venue and strengthen its presence both locally and online. Working closely with the restaurant owners and on-site teams, we will be managing the transition from concept drawings to completion — refreshing the brand identity, updating internal and external signage, and retrofitting existing elements to align with the new visual direction. Alongside this, we developed marketing design and print materials, a modern, user-friendly website, and supported social media marketing content to drive awareness and engagement. By combining physical branding with digital marketing, we helped create a cohesive, contemporary brand experience that works across the restaurant space, online platforms and customer touch-points.

20 Years of Partnership: The Ongoing Evolution of Taza Restaurant with Fastlane-Signage
Long-term relationships are built on trust, consistency and the ability to evolve — and our ongoing work with Taza Restaurant in Dundee is a perfect example of this. For over 20 years, Fastlane-Signage, part of Fastlane-Group, has worked closely with the owners of Taza to support the restaurant’s growth through rebranding, signage, marketing, print, website development and social media marketing.

From the early days of the business through to its current position as a well-established and recognisable restaurant brand, our role has been to ensure that Taza’s visual identity, customer experience and marketing presence continue to move forward — without losing the character and values that make the restaurant successful.

Over the years, we have delivered multiple rebrands and brand refreshes, responding to changes in the market, customer expectations and dining trends. Each rebrand has been carefully planned to modernise the look and feel while maintaining continuity for loyal customers. This has included updates to logos, colour palettes, typography and brand messaging — all designed to work seamlessly across physical spaces and digital platforms.

A key part of our ongoing work has been signage design, installation and retrofit solutions. From external signage that improves street presence and visibility, to internal signage, vinyl graphics and way-finding that enhance the customer journey, we have continuously adapted Taza’s environment to suit refurbishments, layout changes and operational needs. Retrofitting existing signage and infrastructure has often been essential, allowing upgrades without unnecessary disruption or cost — a practical and sustainable approach for a long-running hospitality business.

Marketing has also played a central role in Taza’s success. We provide ongoing marketing design and print services, including menus, promotional materials, posters and point-of-sale graphics. Our menu design expertise ensures clarity, brand consistency and visual appeal — supporting both dine-in and takeaway experiences. High-quality print combined with strong design helps reinforce professionalism and trust at every customer touchpoint.

Digitally, we have supported Taza through website design and development, ensuring their online presence remains modern, user-friendly and optimised for mobile and search engines. Alongside this, our social media marketing support helps the restaurant stay visible, engage with customers and promote offers, events and seasonal campaigns. This integrated approach ensures that Taza’s brand performs just as strongly online as it does in-venue.

What makes this partnership stand out is continuity. By working with the same trusted team for branding, signage, marketing, print and digital, Taza benefits from consistency, speed and a deep understanding of their business. It’s a relationship built on collaboration, adaptability and shared goals — proving that strong branding and visual communication aren’t one-off projects, but an ongoing process.

At Fastlane-Signage, part of Fastlane-Group, we’re proud to support businesses like Taza Restaurant not just for a single project, but across decades of growth, change and success.