The Continental Hotel Derby / Amad restaurant Derby

One recent example of our joined-up approach is our work with the owners of the newly refurbished The Continental Hotel and AMAD Restaurant. This was a complex, multi-phase project that required close collaboration with building contractors, electricians, interior teams and local planning departments to ensure everything was delivered on time and in line with regulations. From naming the new hotel through to full brand development, website creation, marketing support, internal and external signage, vinyl graphics and way-finding, we provided end-to-end solutions under one roof. The project involved overcoming challenges such as legacy wiring, phased installations, and coordinating multiple trades on site — all while maintaining a consistent brand vision across physical spaces and digital platforms. The result is a cohesive, modern hospitality environment where branding, signage, interiors and customer experience work seamlessly together.

Fastlane-Signage, part of Fastlane-Group, provides a fully integrated range of creative, branding, and security services designed to help businesses stand out, operate securely, and present a strong, consistent visual identity across every touchpoint. From commercial signage and CCTV systems to branding, print, interiors, photography and video, we deliver high-quality solutions that combine design, strategy, and technical expertise.

Professional Signage & Visual Branding
Our custom signage solutions are built to maximise visibility, brand recognition, and customer engagement. We design, manufacture and install a wide range of signage including shop signs, illuminated signage, internal branding, wayfinding systems, window graphics, vehicle livery and large-format displays. Every signage project is tailored to your business environment, ensuring durability, clarity and impact — whether for retail, hospitality, offices or industrial spaces.

CCTV & Commercial Security Systems
Security is essential for modern businesses. We supply and install professional CCTV systems designed to protect premises, staff and customers. Our commercial CCTV installation services include HD and IP camera systems, remote monitoring, and scalable security solutions suitable for retail units, offices, warehouses and hospitality venues. All systems are installed with reliability, compliance and long-term performance in mind.

Branding & Identity Design
Strong branding creates trust and recognition. Our branding and identity services cover everything from logo design and brand guidelines to full visual identity systems. We ensure your branding works consistently across signage, print, digital platforms and social media — helping your business communicate clearly and professionally at every stage of the customer journey.

Print, Menus & Marketing Materials
We offer high-quality commercial print services, including brochures, flyers, posters, menus, point-of-sale displays and large-format printing. Our menu design services are particularly popular within the hospitality sector, combining layout clarity with strong visual appeal to enhance customer experience and reinforce brand identity.

Staff Uniforms & Branded Apparel
Your team represents your brand. We design and supply branded staff uniforms and workwear, including embroidered and printed garments that are practical, durable and visually aligned with your business. From hospitality and retail to corporate environments, our uniforms help create a professional and consistent appearance.

Photography & Video Production
High-quality visuals drive engagement online. Our commercial photography and video services support websites, social media, marketing campaigns and promotional content. From product photography and brand shoots to promotional and corporate videos, we create content that tells your story and strengthens your online presence.

Interior Design & Space Branding
Your physical space plays a vital role in brand perception. Our interior design and space branding services focus on functionality, aesthetics and brand consistency. We design interiors for offices, retail environments and hospitality venues that enhance customer experience while reflecting your brand values.